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KR Real Cities. Real News. Real Information. Real People.
KR Real Cities. Real News. Real Information. Real People.

charlotte.com
Posted at 6:24 p.m. EST Tuesday, January 22, 2002
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World Trade Center firm that as devastated on Sept. 11 reopens for business

By ADAM GELLER AP BUSINESS WRITER

NEW YORK (AP) - The phones wailed for attention just the way they used to. The traders, hanging over their computer screens, hollered above the din, the same as before.

And the buy and sell orders cascaded in, as if customers were trying in just the first hour after the opening bell to make up for all the days lost since Sept. 11.

But if Tuesday's chaos was reassuring to workers at Sandler O'Neill & Partners, it wasn't business as usual.

There was no Gus Economos there to give orders. No Kathy Hunt Casey to offer home decorating tips. No Tom Glasser to tell jokes. No Stacey McGowan to call you "friend."

"The first time I had to tell someone they had a phone call, I stood up and looked around the room and it was a shock," said Jennifer Imbrogno, one of just four people, out of an equity desk of 24, who survived the attack on the World Trade Center.

Sandler returned to stock trading Tuesday for the first time since it lost 66 of the 148 employees - including leader Herman Sandler - who once worked on the 104th floor of the trade center.

In the weeks after the attack, the fragments of the business had been scattered among three offices. Some of the quarters were so cramped that employees joked about being assigned to the "trading closet."

While those makeshift offices allowed Sandler to resume some of its operations, including consulting on mergers and managing debt offerings, stock trading had to wait for a floor.

On Tuesday, all of Sandler's operations were finally consolidated in new quarters in a nondescript midtown Manhattan office building with a view of rooftop heating ducts.

"To us, there was never an option," said Fred Price, chief operating officer. "Because not to press ahead would've been to give up."

At 9:30 a.m., executive Terry Maltese pronounced the market open. There was brief applause from traders, but the clapping ended almost immediately when telephones started ringing. Soon, conversation was replaced by shouts to buy and sell, the sounds of markets being made.

Before Sept. 11, Sandler specialized in trading the stocks of small banks and financial firms. On Tuesday, clients eager to give the firm business called in orders to buy and sell stocks for big companies like General Electric and Lucent, whose ticker symbols do not normally circulate at Sandler. That made the pace even more frenetic.

"As soon as you see somebody throw a phone, you know we're alive," said Robert Castrignano, a former Goldman Sachs executive who took early retirement last June, then put aside golf for a job heading Sandler's equity desk. "As soon as you hear a curse word, you know we're back in the saddle."

The Sandler employees - more than 40 of them new hires - may have had little time to stop and think about what had happened four months ago.

For some, like trader Suzanne Ircha, that was the best way they knew to move forward.

"Herman would be like, 'Sit down, shut up and make some money. You've got to do what you've got to do,"' Ircha said, trying to wipe away tears without smearing her mascara.

Ircha is alive because she was out at breakfast with a client the morning of Sept. 11. She remembers watching the World Trade Center burn from the back seat of a taxi she hailed to get back to the office.

Imbrogno survived because her boss, Economos, told her on Sept. 10 that she should not worry about coming into the office so early every day. So mistakenly reset her alarm clock for 6 p.m. instead of 6 a.m. Running late, she got off her bus just after the first plane hit.

On keyboards and on the corners of desks, Ircha and some of her colleagues had placed ornaments to lost friends, along with words of consolation and encouragement from well-wishers.

"Good Luck - You Guys Are Gonna Do Great Things!" read a note on trader Jennifer Blase's keyboard.

A crystal sculpture commissioned by Sandler will be installed in the lobby, on a base inscribed with 70 names - the 66 employees, two consultants and two visitors to the firm who were killed.

"It will be to remind everybody that there's a piece of us that's gone," Price said, "but that will never be forgotten."

AP-ES-01-22-02 1746EST



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